Our family, like many others, has experienced the challenges associated with cancer. What we realized is the selflessness of those directly impacted is often overlooked.

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Our inspiration for Life Itself is to honor those who have involuntarily given up so much by voluntarily donating 50% of our profits to supporting cancer research.
 

Why "Life Itself" you ask? Before my mom lost her battle with cancer, her and I would always tell one another, "Love You More Than Life Itself." We said it so much, we just abbreviated to Love You More Than...

So in her honor, and to inspire my own daughter, I felt it was only fitting to continue forward with Life Itself.

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We appreciate your business and contributions to our mission.